Fairy Tale Blogging
We have all heard the story about the actress discovered in Starbucks or the musician who posted a silly thrown together video on YouTube and now is an “internet sensation”. As bloggers we have heard the story of those who made their first blog post only to be discovered by a popular blogger and within a day have thousands of Twitter and Pinterest followers. We have heard the story of the Etsy shop that opened and was almost immediately successful. Although these stories happen occasionally, most bloggers have to do a bit more work.
Blogging for The Rest of Us
Much as we enjoy and are inspired by these stories the truth is for most of us blogging takes time and effort and the results are not instantaneous. If you want people to visit your blog you are going to have to dedicate time and energy to it.
No Guaranteed Easy Tips
Like many bloggers even though I know better I tend to click on the “Easy Blogging Tips” posts. I have tried implementing some of these quick and easy tips, but the results are often not as promised. I know other bloggers have had the same experience. Slight differences in blogs can affect how well a particular strategy works. A list of tips that worked for a cooking blog may not have the same success when applied to a knitting blog. I have found that the tips that do work tend to be of the longer-term and less glamorous kind.
Tips that Have Worked for Me
- Join link parties. Click on at least two or three links submitted by others. You can find some great ideas. Also it is in your interest for the link party to succeed.
- Do not be afraid to be human. When I first started blogging I tended to write my posts almost as if I was writing for a class. I noticed an increase in traffic when I started making the blog more personal and showing more of my personality. In addition it is easier to stay enthusiastic when you write more friendly posts.
- Turn off CAPTCHA for comments. Also give visitors several options for what method they use to comment. Many people are not going to sign up for a new account just to comment on your blog post. Give people the option of commenting without having to link to one of their social media accounts.
- Share your blog posts on Twitter, Pinterest, and other social networking.
- Never underestimate the importance of good photos. Not all of us have the money for a fancy state-of-the-art camera, but there are things you can do to improve photos taken with a standard point and shoot camera.
- Comment in other blogs. Part of this is simply being nice. Bloggers love receiving thoughtful comments. It can also be the first step in networking with other bloggers. I try to visit the sites of those who comment on my blog and I know some other bloggers do the same thing.
- Have a schedule even if it is only tentative. If practical post on the same days each week. Also balance the number of posts per week. Rather than posting five one week and one the next week post three times both weeks.
- Do not be afraid to follow first. Get comfortable finding people to follow on Twitter, Pinterest, Facebook, etc. As you are looking at blog posts if you see one you like click over to the person’s Twitter or Pinterest and consider following them.
- Take the occasional risk with a post. Some of my most frequently viewed posts relate to Celtic Design. It is an interest of mine and I just decided to share some of the resources I have found.
- Now for the ironic tip. Do not just take my word for it. Just as the tips that worked for others do not always help me, the tips that helped me may not work as well for you.
Notes and Linked at
The photo of the book came from RGBstock.com.