Why Tumblr?
Tumblr is a microblogging platform that is excellent for short posts. Just as television has not displaced listening to music, Tumblr does not displace the need for WordPress or other blogging platforms, but for some types of posts it is the better choice.
It is Free
While you can pay for custom themes or extras such as promoting your blog, Tumblr can be fully utilized for free.
It is Easy
For many users the biggest advantages of Tumblr is its ease-of-use. There are a wide variety of free themes most of which allow for some customization. There are also a variety of apps along with the ability to post by email or phone making it easy to update your Tumblr even when you are away from your computer. The Tumblr user interface is simple. There are seven buttons with one for each type of post. The buttons are logically labeled in non-technical language and the rules are clear. Tumblr also includes an optimized layout for viewing on a mobile device. Unlike many sites, Tumblr makes it easy to delete your blog.
There are numerous free Tumblr themes. Choosing and customizing themes is easy. The customization options for themes varies radically. If you are using a free theme it is good to check the customization options as well as the look of the theme. The Theme Customization options are listed under Appearance.
Tumblr allows a user to create multiple Tumblr blogs under the same account. Thus, you can create a blog for your photography, one for your love of reading, and one for sharing silly stories about your pet.
Just a Quick Post…
Tumblr is particularly suited for the times when Twitter is not enough, but WordPress, Moveable Type, or another full blogging platform are more than you need. Whether it is the link you wanted to share, but which you also wanted to include your thoughts beyond the Twitter character limit, the one picture or texture you wanted to post, the long quote you wanted to share, or the video you just posted on YouTube, Tumblr provides a good platform.
Tumblr also allows for pages separate from posts. Many layouts automatically include these pages in the menu. These are good for “About” pages and for providing more information about the subject of the blog.
The Social Side
One of the challenges of having a blog is getting people to visit it. Tumblr makes it easy to “Like” a post or reblog a post. Following a blog only requires clicking the Follow button. The posts will then appear in a feed. As with Twitter, there is a search function to find posts and others who have similar interests. You can promote your blog for free by being recommended or you can pay to have your blog featured in the Directory.
The Customizations for the social side of Tumblr can be found under “Community” and “Advanced”. Tumblr has good integration with Twitter. Your Tweets can be imported into Tulmblr and you can have send your Tumblr posts to Twitter. Tumblr also has Facebook integration. Tumblr includes several additional options for promoting your Tumblr blog and RSS customization options.
Tumblr allows for group blogging with multiple Tumblr users able to submit posts which can them be approved or denied.
Can I have some privacy, please?
Tumblr is primarily intended for public posts and your primarily blog is public. However, you can create a password protected blog using the same account.
Category Options and Rules
All categories include options for tags, publication date in case you do not want to publish immediately or wish to initially publish privately for editing purposes, the option for a custom URL, and a box to check if you wish to allow Photo replies.
A Text post is similar in format to a blog post with an optional title and the content of the post. A photo post gives you the ability to upload a photo and include an optional caption. A quote post has separate boxes for the quote and the source, thus, easily allowing quotes to be formatted differently than regular text. A link post can include just the URL or also include a title and caption. A chat post works similar to a quote post in that it allows a chat to be formatted differently than a regular text post. The audio post is similar to the photo post with the option to upload an audio file or use an externally hosted audio file and an optional description. Audio files have extra rules and only allow MP3s, one audio post per day, and have a limit of 10 MB. Video posts can be embedded from external sources (ie YouTube) in which case you simply paste the Embed tag. There is also room for an optional caption. Alternately, you can upload five minutes worth of video a day with each file being less than 100 MB.
Advanced Use
While Tumblr is excellent for those with limited or no design and programming knowledge, it also has enough options for those who are more comfortable with design.
Tumblr blogs can easily be embedded in your blog simply by copying and pasting the available code. This allows for additional control over the layout. It also allows you to keep a blog on Tumblr for the social networking and other advantages while easily having it integrate into your website. Tumblr offers additional API information.
Helpful Links
My Tumblr Blog Knot of Light is focused mobile device resources particularly app reviews and iPhone wallpapers.
